BON CHARGE REBRANDAs Creative Director, I led the complete rebrand of BON CHARGE to elevate its position as a premium, science-backed wellness tech brand. The business needed more than just a facelift, it required a bold, cohesive identity that consumers could trust and partners wanted to align with.
I overhauled the brand’s entire visual language, from colour palette to typography, imagery, and design systems across all touchpoints including web, paid media, and organic social. The goal was clear: transform Bon Charge into a brand that commands credibility, cultural relevance, and strategic desirability.
Long-exposure shots with red light trails highlight our hero products and establish a distinctive brand cue. These assets are used across major campaigns and launches.
Brand Imagery
Product Imagery
Clean, minimal shots focus on premium presentation and product detail. Ideal for collection pages and high-impact touchpoints.
Lifestyle Imagery
Real-life usage scenarios show how products fit into daily routines. These assets support education and drive engagement across all channels.
Studio Imagery
Simple backdrops with models demonstrate how to use each product clearly. Created mainly for PDPs and paid media.
Environmental Imagery
Styled in-home scenes show products in use or neatly stored. They convey ease and everyday integration without models.
Packshots
High-quality images and macros highlight packaging and design details. Essential for retail recognition and trust-building.
