After our LEGIT LASHES! Mascara launch with dual-ended application, we went out to change how bold and dramatic lashes can be in just one coat. A mascara that needs no extra coats and no extra dips back into the tube whilst giving you the lashes of your dream! Bold, Voluminous and so easy everyone will be looking at your lashes!

With this in mind, the campaign was inspired by sexy burlesque shows that spotlight their dancers whilst pairing it with oversized products alluding to the oversize lashes after you use 1 COAT WOW! From high speed cinema robots, way too many sky panels and a whole lot of attitude this campaign makes you stop in your tracks with its vibrant hit of pink that rebrands any space its placed in, both digitally and IRL. We were able to meet our sales KPIs whilst also making 1 COAT WOW! the No.1 Mascara globally at launch!