Inspired by Mona’s trips to the Amalfi Coast and her addiction to Pistachio Gelato (which I personally completely support and understand), the yummy world of Kayali’s second favorite scent was born! A modern reimagining of the Italian summer romance some of us are lucky to experience between a woman and her… gelato? This launch was designed not only sell product but also to push Kayali’s brand awareness globally. This was the first truly global and full 360 campaign

A full 360 plan was created, from gelato menu influencer flyers, in-store activations that connected to the campaign through the awnings, a global tour with Mona all culminating in a global takeover of that Pistachio Green! In addition, our metrics of sales and brand awareness were smashed with this campaign and launch leading to Kayali being one of the Top 5 fastest growing fragrance brands in 2023 globally!